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SAHM MEDIA & ADVERTISING PORTAL

ADVERTISE WITH US

The ultimate guide for real mums, the perfect, the imperfect, the facts...
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OUR STATS

1250000

monthly unique users

1950000

monthly page impressions

4100000

monthly facebook reach

93.70

women

Figures as AUGUST 2020

 

“Stay at Home Mum has one of the biggest reaches within the parenting industry on Facebook”

70

mobile

15

desktop

15

tablet

why-sahm

WHY CHOOSE STAY AT HOME MUM?

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Stay at Home Mum is the most trusted online market leader in engaging, high-quality content for Mums (and Dads), Australia-wide. Heck, even the folks in New Zealand, the United States and the United Kingdom love us! We listen to our Mama’s, and we sell them an idea, an easier way of doing things, an improvement to their lives, and provide stories and information by Real Mums, for  Real Mums. We do this through our strong commitment to going above and beyond for our advertisers by weaving our client’s key messaging into easy-to-digest, relatable content to create something that speaks to our readers and influences their decision making in a positive way to make their lives better.

The Stay at Home Mum team all have vast IT knowledge (ie we are all a bit nerdy but in a good way) and we are a small team, but a nimble one. As a result, our turn-around time for campaigns far outweighs any of our competition.  As your Promotional Partner, you will work one-on-one with a team that is truly committed to engaging, results-driven advertising.

We offer more than just page views… we offer REAL results and will work hard to achieve this. Every campaign is watched carefully for additional optimization strategies and exposure opportunities. And at the end of the campaign, we provide you with a report so you can see the exact numbers that engage with your brand.

See why Stay at Home Mum is the perfect partner for you!

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BRANDS WE’VE WORKED WITH

Etsy
Vagisil
Milo
Penguin
Vicks
Primo
Dairy Australia
Triumph
Woolworths
Accor
Arnotts
Hello Fresh
Reading Eggs
Spring Free
Baileys
Spotlight

 

who-are-we

WHO ARE WE?

The Stay at Home Mum Headquarters is located in Gympie in rural Queensland. We pride ourselves on giving our clients the very best of country service, with world-class knowledge of social media, advertising systems, and web knowledge.

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Stay at Home Mum is run by three Directors, Jody Allen, Brendan Allen, and Nicole Millard.  Together they started the Stay at Home Mum website way back in 2011. The Directors are supported by a team of highly-knowledgeable staff including a Journalists, a Videographer, a Graphic Artist and two Web Developers.

We didn’t just build this community, we are part of it which is why we are able to speak to our readers in a way that no one else can. We know what they want, what they desire, where they want to go. Whether it be products they love, easy recipes they want to make, the advice they need to hear or share, we know what they want and deliver it in a way that they can understand.

Communicating across multiple platforms including social, Stay at Home Mum reaches more Australian parents than any other site within the parenting industry* – that’s a fact. It’s also a fact that no one does content as we do, content that engages, informative, witty, and interests readers. And it’s through our content and other promotional opportunities that our readers get what they need, desire and want. Both information AND entertainment.

FUN FACT: We have over 11,000 articles on our website!

our-readers

Who Reads Stay at Home Mum?

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Stay at Home Mum readers are truly unique! They are real, honest, strongly opinionated and highly engaged. When they come to the Stay at Home Mum website, it is for a giggle, a recipe, looking to further educate themselves, seeking parenting advice from other Mum’s or to socialize, but more importantly, it is to know that they are not alone

  • Our average reader is female and is 25-44 years old.

  • She has two children, one of whom is still in nappies.

  • She is the main Grocery Buyer and Decision Maker of the household.

  • Her family typically earn over $100,000 per year.

  • She likes both shopping online and instore.

  • She views the Stay at Home Website mainly on her Mobile Phone (70%)

  • She is Family-Focused with interests in Cooking, Television, Real Estate, Home & Garden, Gifts, Finances and Financial Services, Entertainment and more. She is a News Junky that loves Entertainment and News Stories too!

jody-allen

Who is the Stay at Home Mum?

Jody Allen

Jody Allen is the Founder, Face and Content Writer behind the Stay at Home Mum website. You will never meet a more dedicated, hardworking and genuine person.  Since starting Stay at Home Mum in 2011, Jody has:

  • Published four books with Penguin Publishing (with a contract for a fifth).
  • Was the Ambassador for Agforce Queensland’s ‘Every Family Needs a Farmer’ campaign and is passionate about rural issues and women’s issues.
  • Is the current Suzuki Queensland Ambassador.
  • In 2018 was number 78 on the Courier Mail’s Queensland’s 100 Most Influential People List.
  • Has appeared multiples times on A Current Affair, the Today Show, Today Tonight, The Daily Edition and Healthy Homes TV
  • Has a weekly podcast with 9Honey with Deborah Knight.
  • Regularly writes for major newspapers and magazines.

Jody is extremely down to earth and tells it how it is.  She is seen as an equal, ‘By Mum’s for Mum’s’. She isn’t afraid to appear on her channel without makeup or looking less than polished. She is just like YOU, and that’s what makes her special and likable.

She likes to describe herself as a ‘Rockabilly Bogan Nerd’.

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Pricing

Silver

bronze
1 x 600 – 800 word article written by a professional journalist in-house at Stay at Home Mum.
Video Share, we share the video of your choice. We share your pre-made video on our Facebook Page and Instagram (where applicable)
1 Week Home Page Slider Promotion
2 embedded Do-follow Links within the article.
3 x Facebook Promotions (527,000 followers) over three months.
3 x EDM Inclusions
Pinterest Pinnable
Post Campaign Report
Video
Including GST

Gold

bronze
1 x 600 – 800 word article written by a professional journalist in-house at Stay at Home Mum.
1 x custom video shot and edited by one of our professional videographers. 3:00min plus video featuring Jody Allen (where available) and shared to FB, IGTV and Youtube.
1 x Article (600 – 800 words) you provide to us to go live on the website.
1 Week Home Page Slider Promotion for each article.
2 embedded Do-follow Links within each article (total of four links)
4 x Facebook Promotions (527,000 followers) over three months.
2 x EDM Inclusions (over three months) and 1 x solus.
Pinterest Pinnable for both articles.
Post Campaign Report
Including GST

Bespoke

bronze
1 x 600 – 800 word article written by a professional journalist in-house at Stay at Home Mum.
1 x Article (600 – 800 words) you provide to us to go live on the website.
1 Week Home Page Slider Promotion for each article.
2 embedded Do-follow Links within each article (total of four links)
4 x Facebook Promotions (520,000 followers) over three months.
6 x EDM Inclusions (over three months)
Pinterest Pinnable for both articles.
Post Campaign Report
Product Testing
Market Research
Competitions
Bespoke Video
Event Promotion
Appearances
Including GST

Facebook Post

bronze
Promotion on the Stay at Home Mum Facebook Page (527,000 followers)
1 x Facebook post promoting Brand Awareness, Product or Facebook page.
Increases followers and engagement.
 
Including GST

Instagram Post

bronze
Promotion on the Stay at Home Mum Instagram Page (30,000 followers)
1 x Instagram post promoting Brand Awareness, Product or Facebook page.
Increase Followers and engagement.
Including GST

Instagram Story

bronze
Promotion on the Stay at Home Mum Instagram Stories (30,000 followers)
Feature an image of your product (either taken by our in-house professional photographer, or supplied by you in accordance with required image specifications) with or without text/stickers and call to action.
Story remains active for 24 hours after posting.
Including GST

Competitions

bronze
Including GST
1 x mini sponsored post to host competition.
All hosting and moderation of competition included.
Competition share on all SAHM social channels.
You are provided with a list of “opted-in” warm leads for your list upon completion. Ask a question that provides you with market research.

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ADVERTISING OPTIONS ON STAY AT HOME MUM

Sponsored Content / Post

SAHM’s prized possession, sponsored content is the heartland of what we do. Weaving your key messages into an engaging, informative and interesting article, content creates conversation and inspires readers. All posts are supported with social and edm activity to really maximize your potential reach.

Find Out More

Competitions

Everyone loves to win something and mums are no exception! SAHM will run and house your competition giving readers the chance to win a fabulous prize. All competitions are supported with social and edm activity to really maximize your potential reach.

See Example

Recipes

Our mums LOVE to cook and with the Recipes Section seeing over 50% of our entire site traffic, it’s no surprise that Sponsored Recipes are a great way to get your brand in front of the right audience. Incorporating your products into recipes and using content drivers are just two clever options in the world of food, glorious food. All recipe are supported by social and EDM activity to really maximize your potential reach.

 

Social Media

Facebook, Pinterest, Twitter, Instagram, we’ve got ‘em all! The majority of SAHM’s content is consumed via our social channels and as we have Australia’s largest reach on Facebook, it makes sense to reach out on a social level. Pinterest boards, tweets and Instagram campaigns are all possible and open to creative ingenuity.

See Example

Video

SAHM videos are real, raw and add a visual component that really adds the wow factor to a campaign. SAHM works with a professional team of videographers who can capture, chop and chain together the perfect snippet whether it is 15 seconds long or a story of 3 minutes. Videos can be shared on social channels and displayed within posts with all being housed within SAHM’s YouTube channel.

See Example

Display Buyouts

Maximum impact, display advertising comes in many shapes and forms including banners, MRECs, site skins and the amazing 3-day roadblock that guarantees you every single impression for 3 days straight. Direct readers to exactly where you want them to go and push that message hard.

Custom Packages & Features

Have a campaign that needs to make a splash? Got a crazy idea? Well we want to hear about it!

Let us tailor a package that meets your objectives and delivers your key messages for the results you need.

examples

EXAMPLES OF OUR WORK

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