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SAHM MEDIA & ADVERTISING PORTAL

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The ultimate guide for real mums, the perfect, the imperfect, the facts...
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THE NUMBERS

1000000

monthly unique users

5000000

monthly page impressions

80.76

australian traffic

90.20

women

*Average unique users fluctuate between 800,000 – 1,000,000 monthly and page views fluctuate between 3,500,000 and 5,000,000 monthly

 

 

“Stay at Home Mum reaches more Australian mums than any other site within the parenting industry on Facebook” *SocialBakers.com June 2015
70

mobile

15

desktop

15

tablet

why-sahm

WHY SAHM?

retro
We are the most trusted online market leader in engaging, high-quality content for mums and dads, Australia-wide. Heck, even the folk in NZ, the US and the UK love us! We don’t just sell our readers products, we sell them an idea, a better way of doing things, an improvement to their lives. We do this through our strong commitment to doing a client justice, utilising their key messages to create something that speaks to our readers and influences their decision making in a positive way.

The Stay at Home Mum team are part of the community and working with Stay at Home Mum as your promotional partner means working with a team that iscommitted to engaging, results-driven advertising. We offer more than just page views… we offer REAL results.

Join these guys below and see why SAHM is the perfect partner for you!

brands-weve-worked-with

BRANDS WE’VE WORKED WITH

Etsy
Vagisil
Glad
Milo
Penguin
Vicks
Primo
Dairy Australia
Fab Iron
Triumph
Chux

 

who-are-we

WHO ARE WE?

Stay at Home Mum is the mother of all mothers. We inspire, create, enlighten, share and push our mums to be the greatest versions of themselves. We encourage freedom of speech, opinion and nurture mums from all walks of life - no two women are exactly the same.

classic

 

We are the ones that mums from all corners of the globe turn to when they need a laugh, a cry or to get something off their chests. We believe in them and they trust what we say – our relationship is very much guided by one another.

We didn’t just build this community, we are part of it which is why we are able to speak to our readers in a way that no one else can. We know what they want, what they desire, where they want to go. Whether it be products they love, recipes they want to make, advice they need to hear or share, we know what they want and deliver it in a way that they can understand.

Communicating across multiple platforms including social, Stay at Home Mum reaches more Australian parents than any other site within the parenting industry* – that’s a fact. It’s also a fact that no one does content like we do, content that engages, informs and interests readers. And it’s through our content and other promotional opportunities that our readers get what they need, desire and want. Stay at Home Mum, we’re not just a parenting website, we’re a community that creates conversation and gets key messages across like no other. A juggernaut we are not, an empire we are building – come along for the ride.

our-readers

SAHMantha, OUR LOYAL READER

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Stay at Home Mum readers are truly unique! They are real, honest, strong and engaged. When they come to SAHM it is for a giggle, a recipe, advice or to socialise, but more importantly, it is to know that they are not alone.

  • SAHMantha is 25-44
  • She is the main Grocery Buyer and Decision Maker of the household
  • She likes to buy Online however values the in-store experience
  • She views SAHM mainly on her Mobile Phone
  • She is Family-Focused with interest in Music, Cooking, TV, Realestate, Home & Garden, Gifts, Finances and Financial Services, Entertainment and more. SAHMantha is a News Junky that loves Entertainment and News Stories too!

jody-allen

Jody Allen, A Voice Like No Other


Jody is the creative genius and face behind Stay at Home Mum. She always has a smile on her face and is up for any challenge. You will never meet a more dedicated, hardworking and genuine person than Jody.Since starting SAHM in 2011, Jody has published two books, appeared on A Current Affair, the Today Show and Healthy Homes TV all the while going viral with her trusted opinions and unwavering advice.

A mum of two beautiful (and often crazy!) boys and wife to a supportive, creative husband, Jody Allen is the voice that Australian mums love and trust. She cooks, cleans and does what every other mum in Australia does, she’s just like them and they love her for it.

As seen on….

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meet-the-stay-at-home-mum-content-team

MEET THE STAY AT HOME MUM CONTENT TEAM

Jody Allen

Jody Allen

Founder / Chief Content Editor

Jody is the founder and essence of Stay at Home Mum. An insatiable appetite for reading from a very young age had Jody harbouring dreams of being a published author since primary school. That deep seeded need to write found its way to the public eye in 2011 with the launch of SAHM. Fast forward 4 years and a few thousand articles Jody has fulfilled her dream of being published in print. With the 2014 launch of Once a Month Cooking and 2015’s Live Well on Less, thanks to Penguin Random House, Jody shows no signs of slowing down.The master of true native content, Jody lives and experiences first hand every word of advertorial she pens.
Mum to two magnificent boys and wife to her beloved Brendan; Jody’s voice is a sure fire winner when you need to talk to Mums.

Frances Klein

Frances Klein

Executive Editor

A journalist by trade, Frances has joined Stay at Home Mum to connect with others in the ever-expanding and exciting online world. Frances has a Bachelor of Arts, majoring in Creative Writing, from the Queensland University of Technology and her time as a feature writer, court reporter and journalist at award-winning daily The Gympie Times, taught her how to grab the here and now with both hands and craft stories of relevance and precision. As a mother of four, she’s changed a few nappies and tied a few shoes in her time and now with a teenager in the house has rolled more than a few eyes (in pure reciprocation). She loves meeting new people, chasing a good story and learning just a little bit about everything.

Kate Davies

Kate Davies

Senior Journalist and Features Editor

With a wealth of industry knowledge, experience and passion, Journalist Kate Davies is harnessing 10 years of media experience to write engaging and interactive articles for Stay At Home Mum.
Her years of experience working in the media locally, nationally and internationally have given her a unique viewpoint and understanding of this dynamic industry. She has received a number of accolades throughout her career, including APN SC Reporter of The Month in 2013 for April, June and August and The Examiner Newspaper Reporter of the Year in 2010.
Now writing for Stay At Home Mum, Kate’s dedication and passion for her work is depicted in every article she produces, whether that be a straight news piece or a dominating post.

Hailing from a small country town in Tasmania and spending many years travelling the world, Kate now calls the Sunshine Coast home alongside her husband and one-year-old son.

Cherie Bobbins

Cherie Bobbins

Writer

Cherie Bobbins creates an authentic account of motherhood from the front-lines with a central theme of empowering other mothers through Cherie’s first hand experiences. Her aim for every piece of content created is to serve someone, sparking them to exclaim, “OMG, Cherie Bobbins totally gets me, it’s exactly what I needed and I am not alone!” Residing in Melbourne, experiencing four seasons in one day, Cherie has had an overflowing, clean basket of laundry on rotation since January 2015.

Cherie is a life hacker, professional laundry dodger and mother of two.

Oceana Setaysha

Oceana Setaysha

Senior Writer

A passionate writer since her early school days, Oceana has graduated from writing nonsense stories to crafting engaging content for an online audience. She enjoys the flexibility to write about topics from lifestyle, to travel, to family. Although not currently fulfilling the job of parent, her eight nieces and nephews keep her, and her reluctant partner, practiced and on their toes.

Oceana holds a Bachelor of Arts with a major in Writing and Indonesian, and has used her interest in languages to create a career online.

Michelle Gadd

Michelle Gadd

Writer

Being a single parent since her children were toddlers, Michelle has enjoyed life’s challenges, and is able to relate to other mothers and fathers of children growing up and developing through life’s stages. The laughter, heartbreak, tantrums and victories are all memories to be shared and embraced. With sheer determination or as some may prefer to call it stubbornness and with a sometimes twisted view – Michelle will always find the humorous side of life.

Michelle has a business background working in Government departments for over 20 years holding multiple Business Diploma’s and other certifications including Training and Assessing, Project Management and Volunteer Coordination amongst them. With an attitude of ‘life being an adventure – start living’, she is always looking for new challenges and the chance to share knowledge and experiences withthe Stay At Home Mum Community.

Mother of two teens who also makes claim to even have her sanity intact (on most days) Michelle has ventured into writing sharing her sometime sassy and wry sense of humour.

Shelley Gillbert

Shelley Gillbert

Writer

A mum of two, full-on but super cute little boys, Shelley is completely addicted to gentle attachment parenting, loves baby-wearing, fills the role of jersey cow for her youngest child, inhales books about child brain development, is happily married to her partner of 13 years and gets amongst it with the 4 yr olds on kindy parent days.Having worked in all areas of pharmacy her favourite part is – you guessed it- helping people.

She is a Cert III Dispense Technician, has a Diploma of Business Management and has clocked up a whole lot of life experience that is giving her a great edge for writing for Stay At Home Mum.

Jody Allen

Jody Allen

Founder / Chief Content Editor

Jody is the founder and essence of Stay at Home Mum. An insatiable appetite for reading from a very young age had Jody harbouring dreams of being a published author since primary school. That deep seeded need to write found its way to the public eye in 2011 with the launch of SAHM. Fast forward 4 years and a few thousand articles Jody has fulfilled her dream of being published in print. With the 2014 launch of Once a Month Cooking and 2015’s Live Well on Less, thanks to Penguin Random House, Jody shows no signs of slowing down.The master of true native content, Jody lives and experiences first hand every word of advertorial she pens.
Mum to two magnificent boys and wife to her beloved Brendan; Jody’s voice is a sure fire winner when you need to talk to Mums.

Frances Klein

Frances Klein

Executive Editor

A journalist by trade, Frances has joined Stay at Home Mum to connect with others in the ever-expanding and exciting online world. Frances has a Bachelor of Arts, majoring in Creative Writing, from the Queensland University of Technology and her time as a feature writer, court reporter and journalist at award-winning daily The Gympie Times, taught her how to grab the here and now with both hands and craft stories of relevance and precision. As a mother of four, she’s changed a few nappies and tied a few shoes in her time and now with a teenager in the house has rolled more than a few eyes (in pure reciprocation). She loves meeting new people, chasing a good story and learning just a little bit about everything.

Kate Davies

Kate Davies

Senior Journalist and Features Editor

With a wealth of industry knowledge, experience and passion, Journalist Kate Davies is harnessing 10 years of media experience to write engaging and interactive articles for Stay At Home Mum.
Her years of experience working in the media locally, nationally and internationally have given her a unique viewpoint and understanding of this dynamic industry. She has received a number of accolades throughout her career, including APN SC Reporter of The Month in 2013 for April, June and August and The Examiner Newspaper Reporter of the Year in 2010.
Now writing for Stay At Home Mum, Kate’s dedication and passion for her work is depicted in every article she produces, whether that be a straight news piece or a dominating post.

Hailing from a small country town in Tasmania and spending many years travelling the world, Kate now calls the Sunshine Coast home alongside her husband and one-year-old son.

Cherie Bobbins

Cherie Bobbins

Writer

Cherie Bobbins creates an authentic account of motherhood from the front-lines with a central theme of empowering other mothers through Cherie’s first hand experiences. Her aim for every piece of content created is to serve someone, sparking them to exclaim, “OMG, Cherie Bobbins totally gets me, it’s exactly what I needed and I am not alone!” Residing in Melbourne, experiencing four seasons in one day, Cherie has had an overflowing, clean basket of laundry on rotation since January 2015.

Cherie is a life hacker, professional laundry dodger and mother of two.

Oceana Setaysha

Oceana Setaysha

Senior Writer

A passionate writer since her early school days, Oceana has graduated from writing nonsense stories to crafting engaging content for an online audience. She enjoys the flexibility to write about topics from lifestyle, to travel, to family. Although not currently fulfilling the job of parent, her eight nieces and nephews keep her, and her reluctant partner, practiced and on their toes.

Oceana holds a Bachelor of Arts with a major in Writing and Indonesian, and has used her interest in languages to create a career online.

Michelle Gadd

Michelle Gadd

Writer

Being a single parent since her children were toddlers, Michelle has enjoyed life’s challenges, and is able to relate to other mothers and fathers of children growing up and developing through life’s stages. The laughter, heartbreak, tantrums and victories are all memories to be shared and embraced. With sheer determination or as some may prefer to call it stubbornness and with a sometimes twisted view – Michelle will always find the humorous side of life.

Michelle has a business background working in Government departments for over 20 years holding multiple Business Diploma’s and other certifications including Training and Assessing, Project Management and Volunteer Coordination amongst them. With an attitude of ‘life being an adventure – start living’, she is always looking for new challenges and the chance to share knowledge and experiences withthe Stay At Home Mum Community.

Mother of two teens who also makes claim to even have her sanity intact (on most days) Michelle has ventured into writing sharing her sometime sassy and wry sense of humour.

Shelley Gillbert

Shelley Gillbert

Writer

A mum of two, full-on but super cute little boys, Shelley is completely addicted to gentle attachment parenting, loves baby-wearing, fills the role of jersey cow for her youngest child, inhales books about child brain development, is happily married to her partner of 13 years and gets amongst it with the 4 yr olds on kindy parent days.Having worked in all areas of pharmacy her favourite part is – you guessed it- helping people.

She is a Cert III Dispense Technician, has a Diploma of Business Management and has clocked up a whole lot of life experience that is giving her a great edge for writing for Stay At Home Mum.

whats-on-the-table

WHAT’S ON THE TABLE?

Sponsored Content / Post

SAHM’s prized possession, sponsored content is the heartland of what we do. Weaving your key messages into an engaging, informative and interesting article, content creates conversation and inspires readers. All posts are supported with social and edm activity to really maximize your potential reach.

See Example

Viral Quizzes

Mums love interactive components of a site and quizzes are a great way to really engage readers. Quizzes are not just fun and great to share, but are easily branded and can act as a form of market research if tailored a bit cheekily.

See Example

Competitions

Everyone loves to win something and mums are no exception! SAHM will run and house your competition giving readers the chance to win a fabulous prize. All competitions are supported with social and edm activity to really maximize your potential reach.

See Example

Recipes

Our mums LOVE to cook and with the Recipes section seeing 26% of our entire site traffic, it’s no surprise that Sponsored Recipes are a great way to get your brand in front of the right audience. Incorporating your products into recipes and using content drivers are just two clever options in the world of food, glorious food. All recipe are supported with social and EDM activity to really maximize your potential reach.

See Example

Social Media

Facebook, Pinterest, Twitter, Instagram, we’ve got ‘em all! The majority of SAHM’s content is consumed via our social channels and as we have Australia’s largest reach on Facebook, it makes sense to reach out on a social level. Pinterest boards, tweets and Instagram campaigns are all possible and open to creative ingenuity.

See Example

EDM

Inclusions in SAHM’s weekly EDM or your own Solus EDM gives you access to our 60,000+ subscriber base. Great for a direct call to action and for communicating your key messages with multiple opportunities for click through to where you want readers to go.

See Example

Video

SAHM videos are real, raw and add a visual component that really adds the wow factor to a campaign. SAHM works with a professional team of videographers who can capture, chop and chain together the perfect snippet whether it is 15 seconds long or a story of 3 minutes. Videos can be shared on social channels and displayed within posts with all being housed within SAHM’s YouTube channel.

See Example

Display Buyouts

Maximum impact, display advertising comes in many shapes and forms including banners, MRECs, site skins and the amazing 3-day roadblock that guarantees you every single impression for 3 days straight. Direct readers to exactly where you want them to go and push that message hard.

Re-Targeting

Maximum impact, display advertising comes in many shapes and forms including banners, MRECs, site skins and the amazing 3-day roadblock that guarantees you every single impression for 3 days straight. Direct readers to exactly where you want them to go and push that message hard.

Custom Packages & Features

Have a campaign that needs to make a splash? Got a crazy idea? Well we want to hear about it!

Let us tailor a package that meets your objectives and delivers your key messages for the results you need.

examples

Examples

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